DRB Dental Solutions sells denture care products directly to consumers, a category where purchase intent is high but search competition around generic dental terms is crowded.
01The situation
02What I did
SEO was owned end to end: restructuring product and category pages around the terms customers actually search, tightening internal linking so authority flowed to the pages that convert, and cleaning up on-page structure to capture high-intent commercial queries rather than chasing broad informational traffic that wouldn't convert.
Alongside the SEO work, a CRO roadmap looked at what happens after the click, how visitors move from a product page to checkout, so the growth in rankings for core product keywords turned into revenue, not just sessions.
03What changed
- Top rankings for core product keywords
- CRO roadmap focused on how visitors convert, not only how they arrive
- Internal linking reworked so authority flows to the pages that sell