SEO and AI search case studies.
Real search problems and what changed for the business, across BFSI, agtech, eCommerce, and B2B logistics.
Enterprise BFSIManulifeEnterprise SEO, AEO, and GEO in a highly regulated environment: technical fixes for rendering and keyword cannibalization, AI-assisted content audits, and a multi-site migration that kept organic equity intact.+50%organic leadsJavaScript rendering issue fixed, making key sections crawlable and extractable for search and AI crawlersKeyword cannibalization resolved, so each page targets its own queries instead of competing with its neighborsRead case study 
AgtechJivaBuilt an SEO strategy from the ground up around search demand, entities, and customer needs, and shared a content roadmap that gave the team a clear plan for sustainable organic growth.170%organic traffic increase50+qualified leads / weekFarmer ICP and entity map built from scratch, grounded in how farmers actually searchContent roadmap shared with the team as the plan to execute againstRead case study 
Healthcare eCommerceDRB DentalProduct and category SEO plus a CRO roadmap: top rankings for core product keywords, stronger internal linking, and pages built to convert high-intent searchers.+200%organic traffic+70%revenueTop rankings for core product keywordsCRO roadmap focused on how visitors convert, not only how they arriveRead case study JewelryDiamonds.proEntity-focused content strategy built on 100+ semantic content briefs, growing affiliate traffic, clicks, and revenue in a trust-sensitive niche.+150%affiliate traffic & clicks100+ semantic content briefs built around entities and topical authorityE-E-A-T led approach instead of competing on link volumeRead case study 
B2B LogisticsNolan Transportation GroupTechnical audit, ICP and entity mapping, and content consolidation, plus AI-assisted workflows across the SEO program, including a content pipeline that now runs client content production end to end.Technical audit and remediation scheduleICP and entity map built around what shippers and carriers actually search forExisting content consolidated and refreshed instead of rewritten from scratchRead case study 
Four ways to work together.
Start with an audit, bring me in for the long run, or get senior input for the team you already have. Every engagement is scoped to the outcome you need.
Works best for B2B and SaaS companies, regulated industries like finance and healthcare, and eCommerce brands with large catalogs.
- 01Fixed scope · 3–4 weeks
SEO & AI Search Audit
A full review of technical health, content, and how AI answers describe your brand, ending in a prioritized roadmap your team can act on.
- Technical and crawl audit
- Content and cannibalization review
- AI visibility check across ChatGPT, Perplexity, and AI Overviews
Best forTeams that need to know what's holding growth back.
- 02Monthly
Ongoing SEO Partnership
Strategy and hands-on execution alongside your team, measured by qualified traffic, leads, and revenue.
- Roadmap and monthly priorities
- Briefs, on-page, and technical fixes
- Reporting tied to business outcomes
Best forBusinesses ready to make search a growth channel.
- 03A few hours a month
Advisory
Direction and a second pair of eyes for in-house SEO and content teams that already execute well.
- Strategy and roadmap reviews
- Migration and launch sign-off
- Async questions between calls
Best forIn-house teams that want senior input.
- 04Project-based
AI Workflow Build
AI-assisted workflows for research, briefs, content QA, audits, and reporting, built around how your team already works.
- Workflow mapping
- Build with quality checks
- Handover and team training
Best forTeams producing content or reports at scale.
Before we talk, I check how your brand shows up in ChatGPT, Perplexity, and Google AI Overviews for a handful of your key queries, so the call starts with real findings.
Want results like these?
Book a free intro call. Bring the problem as it is, and you'll get an honest read on what's going on and whether I can help.