A global insurance and wealth management company running regional sites across Canada, Singapore, and the Philippines, in a highly regulated category.
01The situation
02What I did
The first fixes were technical. A JavaScript rendering issue was quietly blocking large sections of the site from being extracted by search and AI crawlers, and overlapping pages were competing for the same queries. Resolving the rendering issue and the keyword cannibalization unlocked crawlability and gave every page a clear job.
From there, the focus shifted to scale. AI-assisted content audits and a prompt-assisted content system covered keyword research, topic research, optimization, and new-topic discovery, built to run consistently across multiple regional teams. AEO and GEO work focused on how the brand is found, cited, and described in AI answers, not only how it ranks.
Alongside that, a large-scale migration consolidated several regional sites into one unified architecture without losing organic equity, lifting organic traffic and leads.
03What changed
- JavaScript rendering issue fixed, making key sections crawlable and extractable for search and AI crawlers
- Keyword cannibalization resolved, so each page targets its own queries instead of competing with its neighbors
- Organic traffic grew alongside lead volume
- AI-assisted content audits built and adopted across regional teams
- AEO and GEO work that grew how often the brand is cited and shared in AI answers
- Regional sites consolidated into one architecture without losing organic equity