Nolan Transportation Group is a North American freight brokerage competing for B2B logistics search terms across a large, fragmented content library.
01The situation
02What I did
The engagement started with a technical audit and remediation schedule, plus mapping the ICP and the entity set that actually mattered to shippers and carriers searching for a broker. Existing content was audited for consolidation and refresh rather than starting over.
AI was built into the wider SEO program rather than a single task, with AI-assisted workflows supporting the work across the account. The largest of these is an end-to-end content pipeline, research through strategic briefs, drafting, and a 150-plus point quality and AI-search check, that now runs client content production from start to finish.
03What changed
- Technical audit and remediation schedule
- ICP and entity map built around what shippers and carriers actually search for
- Existing content consolidated and refreshed instead of rewritten from scratch
- AI-assisted workflows across the SEO program, including an end-to-end content pipeline with a 150-plus point quality and AI-search check